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About Us Investment Advisory Firm U.S. One, Inc. is a registered investment advisory Our Mission Our mission is to improve the results of individual investors through information and products that 1) simplify the investment process and 2) hold true to the time honored conservative principles of buy-and-hold, low cost index investing. Our Perspective The firm believes that individual investors are often overwhelmed by the thousands of mutual funds, investment options and advisors available in the marketplace. Moreover, industry data suggests that most individual investors do not achieve more than a fraction of overall market returns due to poor investment decisions and an emphasis within the asset management industry on high cost, actively managed products. More simplicity, plain spoken language, easy to understand financial advice and an emphasis on low cost, passive investing are needed to help investors improve their investment returns. Products and Services In its first of many efforts, in July 2009 the firm released the Keep It Simple Guide To Investing, a free publication that simplifies the invest process for individual investors. It is two pages long and can be read in less than 10 minutes. The Guide covers essential topics such as accumulating savings, paying down debt, building a cash reserve, allocating savings between stocks and bonds and choosing appropriate index-based investment products.Integrity above all else. Our commitment is to the highest standards of integrity and transparency in our work. "Whiter than white" is our way of saying that we stand for being above reproach in all of our interactions with clients, vendors and the marketplace. In a financial relationship, trust matters most.
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