Our Four Core Principles

What Guides Us

Here are the key principles that guide our firm's investment philosophy:

#1 — Stocks Win

Stocks outperform all other investment types
over the long term (20+ years). If your time horizon
is long, or you have a portion of your assets that can
be held for the long term, stocks will return the most. See blog post.

#2 — No Market Timing

Market timing does not work. You can’t accurately guess when the market will go up or down. Don’t enter and exit the market trying to time it. Buy and hold forever. Dollar cost average any new money into the stock market slowly to achieve the lowest average cost per share.

#3 — Can't Beat 'Em

No one is smarter than the market. Over the long term no investor can pick stocks that will achieve after tax results better than the overall market return. Buy the entire world stock market. Do not buy individual stocks, individual countries, particular size companies, particular industries or mutual funds that try to pick winners.

#4 — Indexing Works

Low cost ETF index funds yield the highest after tax return. The least expensive way to invest (with the best after tax returns) is to buy the overall stock market through an Exchange-Traded Fund(s) that represents the entire universe of stocks worldwide. See example portfolio.

Four Common Investor Mistakes